To say you’ve never heard of American Apparel is to say you’ve never heard of Michelangelo or Sir Ben Kingsley or light switches.  American Apparel is the company responsible for 99% of the comfortable and effortlessly chic clothing that you see in movies and on television.  You may or may not know this, but looking like you couldn’t care less takes katana-like precision.

American Apparel is making your quest for the ideal, go-to pieces into a virtual one stop shop.  Not only have they re-defined marketing and apparel for that matter, you can now put together entire outfits with American Apparel pieces, from stretch twill pants to collared shirts, they have it all.  And you thought they only sold tube socks and t-shirts.  A fine product combined with wickedly sexy marketing plan that has re-defined pushing the envelope.

American Apparel CEO Dov Charney, the mutton-chopped prophet of conscience-friendly clothing, has built a foundation of reliable products and then marketed them with wickedly sexy pictures and sneaky taglines.   This libido-charged approach to the bottom line has paid off in spades.

The staple of a solid wardrobe has to be underpants.  I think people don’t pay enough attention to this aspect.  It is such a small part of your look but with super low rise pants, underwear is another chance to express yourself.  Plus, the summer is becoming a reality; you can’t be skinny-dipping all the time.  Drop trou with pride; these briefs will show you have an eye for design.

Purple Rib Unisex: arm bands not included, face paint and feathered hair optional.

I first fell in love with American Apparel underwear after I saw John C. Reilly wearing them in Step-Brothers.  There he was, standing at the sink, talking to his dad about his ball ‘fro.  That was it.  I HAD TO HAVE THEM.  The coolest part about these American Apparel briefs is that they are unisex, meaning they seem a little on the narrow side.  They aren’t your dad’s white Hanes.  These underpants will hold up; even in with hot water the shrinkage was little to none.  Coventry Village in Cleveland Heights has a killer American Apparel store, go in, check out the briefs and I promise you will be happy.  While you’re there, feel free to ogle the hand-picked sexy hipsters behind the racks.  American Apparel- come for the sexy, stay for the underpants.

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