Just when you think Google can’t possibly put its monstrous, technological, futuristic, world-liberating hands in anything else, the company teams up with Dogfish Head Brewing to create “URKontinent,” a beer developed with input from the online community around the world.
If you’re not familiar with Dogfish Head, you’re missing out. The excellent Delaware-based craft-beer brewery declares that its purpose is creating “off-centered ales for off-centered people.” The company started as a small brewpub in June 1995, focusing on specialty craft beers, but they’ve since expanded operations and now the company distributes over 75,000 barrels nationwide.
When Google made its announcement last month, it wasn’t a surprise that the company teamed up with one of the hippest breweries in the world. Dogfish Head, like Google, thrives on community. Each company has a huge following of loyal customers who are willing to provide mass amounts of feedback. And thanks to Google’s products, the customer’s voices were heard.
The result is “URKontinent,” a beer named after the supercontinent that supposedly pre-dated Pangaea. The brew is a Belgian Dubbel-style beer with ingredients from each of the seven continents, including wattleseed from Australia and aramanth from South America. Honey from Google’s own Hive Plex in California also contributes flavor to the beer. The alcohol content clocks in at a reasonable 8.1%.
Unfortunately, the beer is only available on tap at the Dogfish Head brewpub in Delaware at the moment. Dogfish plans on bottling and distributing the beer in the upcoming months, but until then, you can only dream of its excellence.